Beauty Look at Richard Chai Love: Fall 2012

You know that amazing moment when you pull off a sweater and your hair looks perfectly disheveled immediately thereafter? That's just the effect hairstylist Kevin Ryan (for Aveda) wanted to capture when creating the lifted, slightly mussed coiffures at Richard Chai Love.

To create the play on texture, particularly at the crown, Ryan began by spritzing the brand's Volumizing Tonic on models' hair. After blow-drying, he applied Brilliant Humectant to slick back the sides and added Control Granules for extra texture. Then, right before they hit the runway, Ryan switched around models' hair parts to create what he calls a "jump up on the front." The result was pretty hair with a little "strange volume" — sans the static cling, of course. See shots of the lived-in hair up close and learn more about the androgynous makeup and nail looks now.