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Marc Jacobs has been a busy man, and he's finally ready to release his color cosmetics line to the world. When news first dropped back in April, Jacobs seemed quite excited about his foray into makeup. "I see makeup, fragrance — everything, really — as an opportunity," he explained to WWD. "The idea of choosing a color for your lip, or an eyeliner — it's just such a delight. Anything that is part of the joy, the ritual, of getting dressed — that's what fashion's about for me."

The line will be a collaboration with Sephora and is slated to drop on Aug. 9 in brick-and-mortar stores and online, as well as in select Marc Jacobs stores. The 122-piece collection runs the gamut from blushes and lip products to blushes and eye shadows, and it's broken down into broad categories: Smart Complexion, Blacquer, Hi-Per Color, and Boy Tested, Girl Approved. Speaking of boys, Jacobs isn't leaving them out. Three products are unisex: his Lip Lock Moisture Balm ($24), Brow Tamer Grooming Gel ($24), and Remedy Concealer Pen ($39). But don't expect any nude shades in his collection. "It would be too natural," Jacobs quipped.

The collection is also going global, which is a new move for Sephora. Europe will get a taste in 2014, and it will move to China in 2015. A holiday color collection is also in the works, as well as additional core pieces for Spring 2014. "I'm surprised at how delighted I am with the results," Jacobs told WWD. "Now I want to see what the customer thinks. That's the ultimate."

Robert Pattinson has been confirmed as the new face of Dior's fragrance for men, Dior Homme, and the fragrance brand has released a first look at his campaign image. But the Twilight heartthrob isn't the first celebrity to lend his face to Christian Dior. Robert joins a celebrated list of names, including Jude Law, Alain Delon, Natalie Portman, and Charlize Theron.

Campaigns have already reportedly been shot by photographer Nan Goldin and director Romain Gavras, but no release date has been confirmed yet. Unfortunately for those of us in the States, the television campaign will run exclusively in Europe, with the exception of the UK, and Asia, excluding Japan and China.

Pretty Little Liars star Lucy Hale has lots to celebrate; she has been tapped by Avon's boutique brand Mark as its new brand ambassador. Her new roll involves more than just lending her visage to Mark's many ad campaigns, since Lucy will also be the spokesperson for Mark's m.powerment by Mark campaign, which helps to stop the cycle of dating abuse and partner violence against young women. She's following in the fashionable footsteps of past ambassadresses like Lauren Conrad and Ashley Greene.

"I'm incredibly proud to partner with a brand that is as passionate about empowering women as I am," Lucy said. "I've been a fan of Mark's products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside." Her first ad campaign will be a part of Mark's August Magalog, which is an extra special issue for the brand: it's the celebratory 10th birthday issue for the Mark brand.

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Every year on June 8, beauty brands unite with charitable organizations to celebrate World Oceans Day. The brands below have a special connection with the sea, whether it be through marine ingredients or an oceanic aesthetic. See how you can get involved to protect marine life and restore the Earth's most important natural resource.

H20 Plus has teamed up with Earth Echo International by creating the Restore Our Water Planet Shower Gel ($10). Ten percent of net sales will benefit Earth Echo International, and you'll be thinking of the sea when you lather up with this marine-scented wash.

In the Chantecaille Protect Our Oceans Set ($120), you can get both the Saving the Sharks and Coral Reefs Palettes at a discounted price. The sea-themed products are normally $79 and $83, respectively. Plus, with this special promotion, five percent of all proceeds will go to Bloom Association and Marine Conservation Institute.

Every year La Mer designs a limited-edition label for its coveted cream for World Oceans Day. This year the Crème de la Mer World Oceans Day ($425) has gotten a holographic makeover. The price tag is a little higher, because the jar is a hefty 1.4 ounces larger! No matter how many tubs are sold, La Mer donates to the cause. This year they also collaborated with National Geographic to raise awareness through this short film on marine habitat protection.