Beauty News

Irina Shayk has graced the cover of Sports Illustrated's coveted Swimsuit Issue, walked the Victoria's Secret catwalk, and now she'll try her hand at being Avon's global beauty ambassador. In her new role, Irina will be the face of the new-and-improved Avon makeup line launching this Summer, and is set to star in various campaigns internationally. "I'm proud to partner with a company that is dedicated to improving women's lives and making a difference," she said in a statement. "I'm inspired by the millions of Avon Representatives around the world and the passion they have for both beauty and their businesses." The Russian model has already been featured in multiple Avon makeup campaigns in the past, but with this promotion she'll be joining the likes of Reese Witherspoon, who has been an Avon ambassador since 2007.

Kate Moss has solidified yet another beauty deal, signing on as the new face — or body — of St. Tropez. The British self-tanning brand has been well-known for tanning models before the catwalk and giving celebrities their red carpet glow. Kate has been using the products from the start, so this partnership is an easy fit. "Kate epitomizes St.Tropez's naturally glamorous approach to self-tanning and is a longtime advocate of the brand," Michelle Feeney, CEO of PZ Cussons Beauty, said. "Not only is she beautiful, but she has this amazing attitude. St.Tropez is about confidence." Kate already has a slew of beauty deals, ranging from cosmetics with Rimmel London to her more recent hair contract with Kérastase. Her résumé as a spokeswoman also includes iconic fashion houses like Saint Laurent and Dior, plus her own fragrance. You can't beat that beauty pedigree. See a more revealing (slightly NSFW) photo from the campaign when you keep reading.

Amanda Seyfried just landed another beauty deal: she's the new face of Very Irresistible Givenchy. As the current spokesperson for Japanese luxury brand Clé de Peau Beauté, playing a beauty muse is no new gig. But she's clearly excited to take part in a fashion house that she's been a longtime fan of. When asked to be the new face of the Givenchy fragrance, she said, "F-ck yeah," WWD reports. "I'm proud to be a part of [the brands I'm involved with] because what they do is really cool, especially Givenchy — they're so artistic."

The fair-skinned beauty just finished shooting the TV and print campaign ads, which were styled by designer Riccardo Tisci. You can expect to see them starting this Fall. And we're excited to see Amanda decked out in more Givenchy as she promotes her latest films, Lovelace and Epic. Now, if only she could score a hair care deal.

Fifty years after the arrival of the original Estée Lauder scent, Youth Dew, the brand is launching a new note in fragrance. Already a powerhouse in the beauty industry, the iconic company has been surprisingly absent from the fragrance arena in the last decade. Its last scent, Beyond Paradise, was released back in 2003. So, the arrival of Modern Muse this September is right on time. "This is the most important fragrance moment we've had in a decade," Jane Hertzmark Hudis, global president of the Estée Lauder brand, told WWD. "Modern Muse captures what it means today to be independent and confident in one's own sense of self and style."

The scent is a mix of jasmine and woodsy notes with lavender, lily, patchouli, and vanilla. It seems a coincidence that its spokeswoman for the campaign is Arizona Muse, who inked a deal with the brand last Spring. You'll notice Arizona wears a multitude of bows in the print and television spots (and there is one on the Modern Muse bottle itself). The bows actually honor the nine muses exalted by ancient Greek artists and philosophers. Arizona Muse plus the mythological muses yield one inspired perfume.

It's been confirmed that Twilight star Kristen Stewart will star in her second campaign for Balenciaga's Florabotanica fragrance, Vogue UK reports. The actress, who is already the face of the iconic brand's playful scent, has reportedly already shot the second campaign. It's slated to be released this Fall.

There had been rumors that Kristen had severed ties with the French design house since Alexander Wang took over as creative director. She has not been dressed by Wang since he's stepped into the role, and Kristen recently spoke out in support of former Balenciaga creative director Nicolas Ghesquière. No further details have been announced about the forthcoming campaign.

Before Lanvin creative director Alber Elbaz had even toyed with the idea of collaborating with a cosmetics brand, his fate was sealed. "I knew that eventually Alber would work with a cosmetics company, and so I told him, 'If you do something with someone else, I will kill you,'" Lancome president Youcef S. Nabi, who is a close friend of Elbaz, told W magazine with a laugh. "I really wasn't kidding."

And because of Nabi's persistence, the beauty world will welcome Elbaz's ultra-luxe quad of mascaras on June 15. "Eyes are so important to me," Elbaz said. "When I think of cosmetics, I think of eyes. For Lancome, I wanted to do something funny and a little handmade." Building from these ideas, Elbaz created whimsical cartoon packaging for four of Lancome's mascaras: hearts for Hypnose Doll Lashes, blue stars for Hypnose Star, pink polka dots for Hypnose Drama, and big doe eyes for the classic Définicils. "I'm hoping women will collect all four," Nabi said.

Beyond the line of mascaras, Elbaz is slated to conjure up a set of eye shadow boxes but has no far-reaching plans with Lancome. "We'll do this project and see how it works," Elbaz said. The designer is hesitant about expanding and diluting his brand, which explains why he has never designed a secondary, less expensive line. Partnerships are also a rare affair; he never collaborates unless it makes creative sense.

His collaboration with Lancome, however, will no doubt further prove his love affair with women. "I adore women," said Elbaz, who also appreciates that being a woman today isn't always easy. "Women try to be the best everywhere, and it's impossible. I want my clothes to give women the freedom to just be — I want them to put on my dresses and shine." C'est parfait, non?

This Earth Day, as a part of her Model Citizen campaign, Josie Maran is working with Vampire Diaries star Ian Somerhalder to build an animal sanctuary. And of course there are special revamped products from her beauty line involved, too. Ian designed a limited-edition label for top sellers from Josie's collection, including Pure Argan Oil With Radiance ($48), Argan Oil Hair Serum With Radiance ($30), and the Whipped Argan Oil Body Butter With Radiance ($35).

In addition to the new packaging, the products have gotten a new Honey Chamomile Lavender scent. Ten percent of each product purchase will go to the Ian Somerhalder Foundation to help shelter abused animals. Oh, and there is an adorable campaign image of Ian cuddling puppies. Swoon!

With all the subscription-based beauty boxes out there (including POPSUGAR's own Must Have box), it was only a matter of time before there was one solely dedicated to fragrances. And that's just what Olfactif is: a subscription service that allows you to test out niche fragrances that are truly about the art of perfumery. These aren't perfumes that you'll find nestled away on your department store's counter. They're for women who are interested in the art of perfumery and the complexity of a scent.

Here's how it works: when you sign up, you'll receive a collection of fragrances made with unparalleled care. Wear each scent six to eight times, while having the opportunity to learn more about the stories, artists, and inspiration behind it. Collections will be delivered to your front door every month like clockwork. But the best part is, if you fall in love with a fragrance and purchase a full bottle while it's being featured, you'll get a refund of your collection that month. Sign up now and get your first collection free ($18 a month thereafter). Who knew deliveries could smell so sweet?

Michael Kors ruled the runway last year as the most-searched online brand, and in 2013 he is planning to reign in the beauty aisle by adding color cosmetics to his fashion empire. The line is divided into three distinct collections: sexy, sporty, and glam. Each segment will offer a customized fragrance, lipstick, lip gloss, and two nail polishes. "I think those three things — sexy, sporty and glam — have always been the DNA of Michael Kors, and in a strange way, the Michael Kors woman really is all three of those things — it's just that she feels more strongly about one of them at certain given times. So I asked myself, how can we express that both with color and with fragrance?" Kors told WWD.

The brand's new beauty lineup will also include body care and sun items like bronzer, bath beads, self-tanner, and dry oil. "At the end of the day, I try to take a woman and make it easy for her in general," he said. "I wanted to do the essentials — the things you absolutely have to have to represent that mood. Not because someone told you 'Oh, you have to have it.'" Launching in August, the products will be available at Macy's and Michael Kors stores nationwide.