The Elizabeth Arden brand has been around for decades, but it'll be trying something new this season by naming its first-ever style director. Fashion designer Shoshanna Gruss will fill the role, which includes being a spokeswoman and ambassador as well as designing product for the iconic beauty brand. Gruss was born and raised in Manhattan, which fits right into Elizabeth Arden's New York heritage. She started her clothing line, Shoshanna, in 1998 and has since expanded the brand nationwide. Leave it to Elizabeth Arden to sidestep the typical celebrity or model route for someone more representative of the brand's legacy, a female entrepreneur. Gruss is already slated to create an exclusive cosmetic bag for the brand in late 2014, and we can't wait to see what else comes from this exciting new partnership.
We're eager to see Emma Stone any time she makes an appearance, and yesterday she was out in LA for a photocall for the upcoming film The Amazing Spider-Man 2. She worked the cameras with her onscreen and offscreen boyfriend Andrew Garfield. She smiled and hung out with fans in a casual, cool look. She wore her shoulder-length locks in tousled waves with long sideswept bangs. She wore a red pair of sunglasses, so she kept her lips a natural pink hue. But we also spotted her sans the shades, and her eyes were dusted with brown eyeshadow for a polished daytime look.
Our Pinterest feed is full of colorful hair inspirations — the pastel, dip-dyed kind — and L'Oréal Professionnel is bringing that look to the salon. The brand is launching Hairchalk, which comes in eight temporary shades like blue, pink, and green. "It allows us to go toward younger women, women who love changes, who aren't necessarily [attracted to coloring]," Ségolène de Noray, marketing director of L'Oréal Professionnel and Essie, told WWD.
The Hairchalk color fades after two to 10 washes, depending on your hair color, and will also be available for purchase in salons for at-home treatments. Brand ambassador Alexa Chung showed off her braided look accented with L'Oréal Professionnel's Hairchalk (pictured above) on Instagram. The collection hits European salons this month, while we'll have to wait until March to get it Stateside. Each bottle will retail for $24 and has up to 10 treatments.
Some of Hollywood's hottest stars stepped out for last night's Academy of Motion Picture Arts and Sciences' Governors Awards, and we got a sneak peek of award-season-worthy beauty looks. Angelina Jolie and Jennifer Garner were just a couple of the A-list actresses in attendance. Click through to see their red carpet beauty and get some inspiration for your next formal affair.
When H&M launched its New Orleans flagship store yesterday, style stars Blake Lively and Emma Roberts stepped out to celebrate with the help of The Sunshine Kids, an organization that provides positive support to children with cancer. Dressed in H&M's Spring 2014 collection and Isabel Marant for H&M, Blake and Emma paired their looks for the masquerade with blond waves and fresh-faced makeup. Blake opted for a more tousled look with a pink makeup palette for a more casual, cool look.
See Emma's look after the jump!
Let's be honest, is there any head of hair that we go crazier for than Kate Middleton's? Judging by your reactions, that's a firm no. We also learned how to do a smoky eye in two minutes, picked our holiday polishes, and ensured a gorgeous grin even after drinking a glass or two of red wine. For even more beauty inspiration, make sure to follow POPSUGAR Beauty on social media, including Pinterest, Facebook, Twitter, Instagram, and Google+.
Some eyes may wander below the neck at the Victoria's Secret Fashion Show, but we're gawking at the models' hair and makeup that only took hours to complete. If you wanted your close-up look at how to get Angel-worthy cheekbones and sexy hair, we've got all the looks here. So in case you don't get that perfect upfront view when the show hits your TV screen on Dec. 10, you'll have already seen it.
Last night, after an appearance on The Late Show With David Letterman, Claire Danes stepped out with newly dyed hair. She ditched her longtime blond locks for a strawberry-blond hue, which was only enhanced by her bright red ensemble. The colder months are the perfect time to try out a darker hair color, and Claire made sure to darken her eyebrows to go with her new look, too. She complemented her new red hair color with a sexy smoky eye. We're loving this color swap on the Homeland star, but we want to know what you think!
Leave it to the Paris red carpet to bring out the most stunning beauty look we've seen from Jennifer Lawrence yet. For the French premiere of The Hunger Games: Catching Fire, she wore her pixie in a polished style that's reminiscent of Michelle Williams. But it was her striking makeup that had our jaws dropping. Jennifer played up her pale complexion with a moody red lipstick and black liner that made her blue eyes pop. We love that she's not only playing with her new haircut but her makeup, too. What's your take on Jennifer's bold makeup look?
Now that you have the weekend ahead of you, why not try on a new look courtesy of some of our favorite stars? Whether you have a night out or a casual brunch this weekend, there's something for everyone. From a glammed-up look like Miley's red lipstick to Zoe's glossy braided updo, give yourself a reason to break out of your beauty rut. Just keep clicking for our 10 favorite looks of the week!