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Beauty and the Sense of Touch

A Sense For Beauty, Part I: Touch

Welcome to my series on the five senses and beauty products. You may not realize that you are drawn to certain items because they appeal to your sense of taste, touch, sight, hearing, and smell, but subconsciously these qualities have a huge influence over what you chose to purchase. This series is a great way for you to gain insight into your mind, body, spirit — and bathroom. Today's topic is touch.

Touch and beauty are correlated on many levels. For example, Body So Fine body balm by Benefit ($30) is one of the company's best sellers because of its unique velvety cream-to-powder texture. Also, products that have dense, oily, or milky consistencies can attract or deter people from using them.


Touch also plays an intricate role in a spa experience. Hands-on treatments (as opposed to saunas, steam rooms, and baths) are fantastic ways to boost your mood. Did you know that the human touch releases "happy" endorphins that can physically help reduce blood pressure, stress, and anxiety? Psychologically, touch can also make you feel less isolated and more secure. Do you love the way a certain bath, body, or hair product feels? If so, please share your thoughts with me in a comment below.

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