Beauty Video Games Are on the Rise

by Miriam Lacey 0

It seems like lots of big beauty brands got an Atari for their birthdays, because lately they're all about the video games. In the last couple months alone, we've seen Clarins launch its Spa Life Facebook game, Maison Martin Margiela debuted its MMM: Good Game 2 perfume game, and Dior showed its old-school "Games" commercial (above), which has everything from makeup Tetris to Pong and Pac-Man. It's a different approach to displaying a look — to which we say, game on.