Skip Nav

Bella Brand: 29 Cosmetics

Would you like a little wine with your makeup? 29 Cosmetics may not be able to serve you a Shiraz, but the color line has something even better: A full line of makeup formulated with grape seed extract. This ingredient is thought to be an anti-aging powerhouse because it's a strong antioxidant; since antioxidants fight free radicals, which contribute to the aging process, grape seed extract may keep you looking younger, longer.

You might say that 29's founder, Lydia Mondavi, has wine in her blood. She married into the Mondavi wine-making family, which produces varieties in California's Napa Valley. But her status as an oenophile doesn't end there. Named after Highway 29, which snakes through Napa, her color collection features vino-inspired names such as Sinfully Zin, Spicy On The Finish, Let It Breathe. To find out more about the line, read more

29 has a lot of what you'd expect from a new makeup line: lipsticks, foundation and the like. A few products sound pretty innovative, and I'm looking forward to trying them. For instance, Preserves First Crush Lip Scrub ($23) is a lip exfoliator with shea butter and crushed apricot seeds. There's also the Napa Mist Replenishing Atomizer, a light spray with rosewater. Neiman Marcus is the exclusive retailer for 29, and it's rolling the line out in stores nationwide. If your Neiman's doesn't have 29 yet, you can shop online. Que syrah, syrah. (Sorry, couldn't resist!)

Latest

Download our Fashion Week app!

+