Bella Brand: American Beauty

I've just discovered a new line of cosmetics called American Beauty. I know that it has been in magazines, but I guess that I just glanced over the ads. I'm not sure why I did, since Ashley Judd is the spokesperson and looks outrageously gorgeous in each and every one of the campaign shots. The line launched in 2004 as a collection of products targeted at the spirited, classic, busy and luxury-seeking American woman.

As I surfed the website, I've come to realize that it is actually even more than just cosmetics. The brand also includes skincare, fragrances and bath and body items at affordable prices. There are over 35 different items and over 150 shades to choose from, all of which you can order online. Also, everything is packaged in light blue which mimics the color of the sky on a sunny, bright day. America the beautiful, indeed! Has anyone tried this line?

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