Nick Arrojo made his name as a celebrity hairstylist, then graduated to TV fame of his own on What Not to Wear, so the fact that he has his own line of hair and bath products is unremarkable. When I checked his stuff out, though, I was surprised and pleased by its total lack of gimmicky product push and general high quality. The whole collection comes in basic white bottles color-coded to indicate which set they're part of — the moisturizing shampoo and conditioner, for example, both have periwinkle font running down their sides. It's utilitarian but attractive, and your BF won't be ashamed to use it. Everything is simple, sensible, and does exactly what it's supposed to do, which is a relief for people like me who frequently go into product overload.
The thing that makes Arrojo a Bella Brand, though, is his Sweet Patchouli Body Wash ($14). It's like everything that's wonderful about the mesquite scent of an old-fashioned sauna, but with a little crisp apple on top that makes it light, fresh, and unisex. I usually hate patchouli, but I've been tempted to wash my hair with this stuff just so I can smell it all day, and it's utterly different from the cheap, synthetic scents so many body washes have. It makes Mr. Bella smell all sexy, too, and he specifically requested more after the first bottle, which he almost never does. Mr. Arrojo should go into the perfume business next. I'd be first in line for a Sweet Patchouli EDP.