Bella Brand: Hair Rules


Longtime readers know that PopSugar has beautiful curly hair — perhaps you remember her advice for curly girlies? So when I found out about Hair Rules, a new collection of hair care, I knew who could help me try the products. What's cool is that the line is divided into styling products for kinky, curly, and wavy hair; it's not a one-curl-fits-all kind of thing. The products are meant to hydrate and protect textured hair without weighing it down or trying to straighten it out.

To find out whether it lives up to its promises, read more.

Pop tried a few products from the line over a three-week period, so she has plenty of things to say. "The smell of the products alone is reason enough for me to buy them," she raves. "The citrus-pineapple-papaya-like smell is so fabulous to wake up with every morning. They use words like shea butter, coconut, jojoba, honey, ginger root, lemon, and gardenia so I'm not sure the best way to describe the scent — I will just call it heaven."

I'll let her take it from here:

Wavy Mousse
"This was my favorite product. I substituted it in my mousse routine and it made my hair smell great, feel softer, and have more-defined curls. It is more watery than a regular mousse. At first try, it felt like I had shampoo in my hair, but once I kept using it and got used to it, I loved it!"

Daily Cleansing Cream Moisture-Rich No-Suds Shampoo
"First I had to get used to a shampoo that doesn’t foam. I know it still works, but it's weird. That said, knowing I need as many moisturizing products as possible this is a great choice. Again, the smell is amazing."

Quench Deep Conditioner
"I might have a new favorite conditioner. Again, the smell is unbelievable and my hair felt really well moisturized after I used it. Some days I skipped the shampoo altogether, but I used the conditioner. It’s a medium thickness but goes on well."

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