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Bella Brand: Senna Cosmetics

Senna Cosmetics was founded in 1976 (the year I was born!) by Eugenia Weston. Though Eugenia was just 13 years old at the time, she really disliked all of the bright and heavy makeup women were wearing. She began to mix her own makeup, so she could find complimentary nude hues to wear herself.

After gaining experience by selling her cosmetics to housewives, Eugenia created her own line, opened up a store and makeup studio in L.A., and began working with top Hollywood names. She was even nominated for an Emmy for makeup artistry.

Her first product was the Form-A-Brow kit ($42), which is still one of her best-selling items. She has also gained status as an expert brown shaper, living by the rule of tweezing or threading but never waxing. Three years ago she also launched a mineral line that has proven to be another best-seller, alongside her lip glosses.

Eugenia just opened up her sixth California boutique and has also starting selling her product collections to spas and salons. Her latest Spring Collection, Illuminations, is designed to brighten the skin. I am expecting some goodies in the mail by the end of the week, so I'll be sure to report back and tell you what I think.

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