Bella Brand: Soap & Glory

Bella Brand: Soap & Glory


I'm sure a lot of you know the name Marcia ("mar-see-ya") Kilgore. Eleven years ago, she founded Bliss spa. Now she has a new, lower-priced product line called Soap & Glory. Already available in England, it's rumored to be making its way to Target stores soon.

Much as she did with Bliss, Marcia is coming up with some very punny names for this new line. A shea butter moisturizer is called The Righteous Butter, while a creamy shower gel is named Clean on Me. Then there's Sexy Mother Pucker, a plumping lip gloss. Like the names, the packaging is kitschy—not to mention vaguely reminiscent of Benefit's, no?

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