Welcome back to another exclusive BellaSugar interview. Last week I had the opportunity to meet Liz Earle, author of over 30 beauty-related books as well as the co-founder and face behind the Liz Earle Naturally Active Skincare brand.
Before Liz and her partner Kim Buckland decided to turn their friendship into a working relationship in 1995, Liz was a successful health and beauty editor, beauty journalist and TV broadcaster. She became well known in the world of botanical ingredients, natural health and well being. Kim was a beauty industry marketing expert and they both shared a great passion for organic beauty.
They set out on a mission to develop fuss-free, natural products at affordable prices that delivered great results. The line launched on QVC, followed by a store on the Isle of Wight; recently, a new boutique opened in the heart of London. Based on astounding success of the company, plans are in place for international expansion with a focus on the US. Liz is an inspiration that made me want to overachieve (she's also got four children)! To read the interview, read more
How do you come up with your products?
LIZ EARLE: I am very ingredient driven, so if I find something new or something that really works on all skin types — even sensitive skin, I exlore it.
What is the most difficult part of your job?
Not having enough hours in the day to fit everything in! I was recently in Grasse, France for the jasmine harvest and I've been doing a lot of lectures as well.
What challenges have you faced that you didn't expect?
The constant changes in legislation is difficult. FDA requirements in the United States, Europe and Japan always have me on my toes.
What's the most fun part of your job?
I love to travel, but most of all, I feel lucky that I am in a position to offer practical help to others. I am able to enter communities where I can make a difference in people's lives. For example, I can buy avocado oil, rose, melissa and eucalyptus in many different locations, but I chose Kenya because I know the country is struggling financially. It's wonderful to know that we can help save lives.
What's next for the company?
More in America!