There is no shortage of bells and whistles in makeup these days, but so many of the innovations seem more flashy than practical. (Stila "talking" smoky eye palette , anyone?) Every so often, though, I come across a cool makeup invention that addresses a very urgent need in my beauty regimen.
Case in point: LashControl , a mascara that comes in a squeezable package with a built-in wiper sleeve, so you don't get too much mascara on the brush. One of my biggest mascara gripes is that after pulling the wand out of the case, I either have to wipe it off with tissue or I end up getting too much makeup on my lash. If LashControl really solves that problem, I'm sold. You can buy a tube online  for $18. I'm eager to try some, so if you have, let me know what you think.