As an artist, Greg Lauren went for an unconventional approach for his first fragrance ($195), housed in a hand-painted bottle. "I knew the smells that I liked, but it was very important that when I wasn’t talking about a world, a lifestyle, a physical place — it was about an emotional journey on the inside . . . I wanted all of these amazing things to create a visual, but it was about a lot of contradictory feelings and ideas about who we are and letting that be OK." Well, it’s more than OK, Greg. This beautiful and unique fragrance is meant for both men and women, so my husband should be prepared for me to steal it from him the second after he receives it.