In what's sure to be one of the biggest perfume launches of 2010 — if not the entire decade — Beyoncé Knowles is set to launch her first scent in February. Expected to earn $100 million in its first year alone, Heat is the first in a series of scents to be released by the the superstar.
“I’ve been working on it for a while now," the singer told WWD. "I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it."
To find out more about the scent, keep reading.
Although this isn't the first time Beyoncé has been involved with promoting fragrances (remember her Emporio Armani Diamonds campaign?), it's the first time she's done so for herself. "When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project," she told WWD. "I learned a lot of great things from the past — but I always asked myself, ‘If I could have my own scent, what would it be?’ I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever."
Working with perfumers Olivier Gillotin (who created scents such as Mariah Carey Forever) and Claude Dir (who's behind Bobbi Brown Beach, Marc Jacobs, Britney Spears Curious, and more), Beyonce came up with a blend of flowers, fruit, and spice. It begins with top notes of red vanilla orchid, magnolia, neroli and blush peach; moves on to a heart of honeysuckle nectar, almond macaroon, and crème de musk, and dries down with giant sequoia milkwood, tonka bean and amber.
When the scent goes on sale in February, it will feature eau de parfum ($39–$59) and a sparkling body lotion ($24). Until then, Beyoncé's team is promoting Heat with a teaser site that links to a Facebook apps and contest. Will you check out Heat, or does this news leave you cold?