Cofounder Katia Beauchamp put it best when she likened it to a mashup of fruit of the month-meets-Sephora-meets-Allure kind of experience. "My business partner Hayley Barna and I came up with the idea while we were still at school [Harvard Business School], specifically, December 2009. We had a successful beta while in school, graduated in May, and launched in September," Katia explained. Have you tried out Birchbox — or if you haven't, are you planning on it?
Dec 14 2010 Have you heard of Birchbox? It's the latest beauty products sampler-in-a-box that's been generating a whole lot of buzz — and with good reason. For $10 per month (or a one-time $110 payment for a full year), you can try out four to five larger-size high-end samples from brands such as NARS, Deborah Lippmann, Stila, Phyto, and Too Faced. There are even plenty of opportunities to earn points along with way.