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Bizarre Beauty: Press-On Eye Makeup


Just when you think you've seen everything, along comes colorOn Instant Eye Shadow Applicator, which does for eyes what Lee Press-On Nails do for your fingertips. Developed by makeup artist Irina Iosilevich, the product is essentially eyeshadow deposited on an eyelid-shaped applicator. To apply it, you peel back the applicator, press it to the closed eyelid, rub the shadow on, and set it with included powder.

The idea is to give women the opportunity to wear complex eye shadow looks without having to fuss with a lot of brushes and shadow pots. In theory, it seems nice... but I like being able to control what goes where. (Sorry, I'm a control freak.) And at $16 for a package of 10 pairs of applicators, I can't see this being a daily indulgence. Still, the idea is fun and innovative. Think you'd ever go for something like this?

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