Humina humina! As if it weren't enough to get close to Brad Pitt's lips, now he'd like to take a shower with you. Well, kind of. He's teaming up with Kiehl's to launch a new product, Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser ($16.50). The body wash is free of parabens, sodium lauryl sulfate, and dyes — and it's packaged in 100% recycled plastic.
But here's the twist: Brad isn't appearing in any ads, and Kiehl's isn't making a bundle of cash from this deal. Instead, 100 percent of profits will go to JPF Eco Systems, a green charity that Brad created with Kiehl's. WWD estimates that more than $1 million will go to support various ecologically friendly projects, beginning with Make It Right, the post-Katrina charity that helps build green homes in New Orleans. Brad's hands are all over the project, including the label that features his own handwriting.
It's nice to know that Brad's thinking of all of us when we're naked in the shower, isn't it? And it's even better to know that when the cleanser comes out in October, we'll all be able to return the favor while doing good.