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Brand-New Brand: Playboy Beauty

Now you too can look like a sexy centerfold thanks to Hef's latest Playboy brand launch Playboy Beauty. These luxurious, long wearing, "stay the night," formulas are provocative, fresh and wearable. They are for the beauty consumer who doesn't want to pay sky high prices.

The packaging alone is worth checking out. Everything is dressed in black magic lucite with hot pink logos. Some of the products are also adorned with an adorable pale gold bunny head - the classic Playboy icon. We know you'll love the catchy names just as much as we do. Get yourself geared up for Valentine's Day with these fun and flirty cosmetics. When you are getting ready for your big date, bring out the inner pin up girl in you.

Try some lip gloss to get you In The Mood, $18, for love. Then when he opens the door, you'll knock his socks off At First Blush, $16.50, with your shimmering and light weight powder blusher. Your body will look soft and luscious too, accented with a touch of Velvet Body Balm, $24.

Hopefully, by evening's end, you'll get to do some kissing with your new super high shine Kissing Lip Gloss, $18.

There is no Hidden Agenda, $18, on this date, so don't cover up your feelings and be shy, show him that you want to be his February Calendar Girl, 14! Have fun with this new daring makeup line! Read more about new makeup alerts here.

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