Brand-New Brand: Wise Woman by Body Shop


I love this new trend in anti-aging products (like Dove's Pro-Age) wherein cosmetics brands are celebrating mature beauty rather than trying to deny the effects of aging. Appropriately named Wise Woman and clad in subtle gold packaging, the Body Shop's new skincare line is designed especially for women over 50.

Released just in time for Mother's Day, the line includes eight products designed to keep skin moisturized, radiant, and resilient. I'm particularly intrigued by the Softening Toner and the Eye Cream. The Wise Woman Starter Kit (pictured) looks like it would make a great gift: It comes with day and night creams, as well as the very magical-sounding Vitality Serum.

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