The must haves: "With [bridal] eye makeup, I usually stay with the neutrals, like bronzes and taupes for eye shadow," explains Stacy Pearson-Gleason, Becca Cosmetics' national makeup artist. She also recommends using a black eyeliner, but smudging it a bit to break up any harsh lines. Keep in mind: for the most complementary overall look, emphasize the eye without making it look too heavy, but also be sure to define the lips and the cheeks.
Brighten in an instant: To add luminosity, rim the inside bottom lids and inside corners of the eyes with a highlighting pencil, such as the brand's Line and Define pencil in Santorini ($23).
What not to do — glitter: A soft shimmer or sheen is OK, but you don't want to use any product that contains large glitter particles, as they will reflect light too much, particularly in photos.
What not to do — color overload: "Matchy-matchy is not cute," says Pearson-Gleason. Read: don't apply green shadow to coordinate with your green bridesmaids' dresses. And along the same line, avoid putting too much color on either the eye or the lips. The point is for people to notice you and not your individual makeup components.