I have been known to enjoy a good Bruce shoot-'em-up flick, and there's no denying that he's a striking man. But it'll be interesting to see how this cologne smells, since almost all the characters he plays are inevitably dirty, bleeding, and running for their lives. Maybe it's a guy thing? Anyway, it'll be fun to see how this plays out, especially since Bruce's ex Demi Moore has her own fragrance out as well. Could Ashton, The Fragrance, be next?