CEW Awards Tour

Take a Peek Inside the CEW Beauty Product Demonstration!

CEW Awards Tour

It was a dark and stormy night. No, really, it was — but that didn't stop hundreds of cosmetics-industry experts and bigwigs from attending the annual CEW (Cosmetic Executive Women) Awards Beauty Product Demonstration last week. The CEW Awards are the pinnacle of prestige for a beauty product, and during the demonstration, members of this professional trade group have the opportunity to test more than 500 products before voting on their favorites. (Winners will be announced in a couple of months.) Read on to see what the scene is like, but product junkies beware — you may very well have a heart attack when you see the beauty heaven!

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