Well, not only is it less than $4, but it gets rid of most makeup with just one swipe. What's more, I am not alone in my love of the Target makeup remover. My friend Sabs and I do weekly ANTM-inspired photo shoots. (You know, because we have awesome hobbies like that.) The last time we had a makeup-intensive look, I reached for that blue-tinted bottle. "Oh, that stuff is great," she said. "And cheap!" Which pretty much sums it up. There are lots of other good removers out there, but if you just want an effective and simple one, look no further.