As one of the most successful contestants from Project Runway, Christian Siriano has become known for his striking evening gowns and catchphrase, "Fierce." But the 27-year-old designer is now looking to build his brand by entering the beauty scene. "I started working in the salon when I was 13 with a work permit that my guidance counselor gave me," Siriano told WWD. As a former hairstylist and makeup artist, it comes as no surprise the designer would have a certain vision for beauty, too.
After creating a limited-edition makeup collection with Victoria's Secret, Siriano is making a return to the beauty world with a one-year partnership with Sebastian Professional that's set to launch with his Spring 2014 show at New York Fashion Week next month. Siriano will have a presence on the brand's social media as well as play a role with the Sebastian education team.
In addition to the Sebastian deal, Siriano has also signed off on a perfume deal with The Fragrance Group, which is set to launch late next year. "I think the whole idea is that now fashion is really about building a brand, a lifestyle, a head-to-toe look — hair, makeup, shoes, and accessories," he said. "I would like any [upcoming] partnership to [give] me creative freedom and promotes what I'm trying to say. It is of course a goal to be able to one day have each category only on the Siriano label, but there is time for that."