Clairol has just launched Perfect 10, a new line of at-home hair coloring. "Big deal," you might be thinking. "It's all the same stuff, more or less." Oh, but it's not!
Unlike its predecessors, Perfect 10 dyes hair quickly—so quickly, in fact, that the color is done in just 10 minutes. And while you might imagine this process would be harsh on hair, it's actually much less damaging than other dyes. Its pH is lower, so it strips less of the hair's lipid coating; additionally, the gentler formula makes hair less likely to break. (Check out some explanatory photos here.)
Priced at $13.99, it's available in 14 shades. In addition, it has a cool application brush that looks like it could be fun to use. Check out the gallery of available colors here, and let me know if any of you try it. If it's actually able to deliver faster, rich color without damaging hair, this might be something huge.