Coffeeberry is a six- to eight-foot high California shrub whose large berries turn color to resemble coffee beans in the summertime. It can withstand long periods of drought, and it often attracts insects and butterflies.

The berry on the plant also happens to be the latest ingredient to make its mark in the beauty world. Due to its potent antioxidant properties (believed to be up to three times more powerful than green tea), it helps prevent cell damage, it rejuvenates dry skin, evens out skin discoloration, softens skin and reduces wrinkles to create a more youthful and healthy-looking face.

The first brand on the market to use coffeeberry is Revale Skin. The line, which launched earlier this year, contains coffeeberry in their night cream, day cream and cleanser. Also, at the 2007 American Academy of Dermatology’s annual meeting, a prime topic was the medicinal and anti-aging values of coffeeberry. Keep a lookout for more of this ingredient because I have feeling there's going to be a coffeeberry craze!

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