First she was Curious, then she had a Fantasy, and soon Britney Spears will add one more scent to her fragrance collection. In October, Britney Spears Believe will arrive in Macy's and other department stores. So far, there's no word on what this scent will smell like, but details should roll out soon.
Believe is a logical progression in Britney's naming choices. She began dating Kevin Federline in late 2004, at almost exactly the same time as the Curious launch. The following year brought Fantasy, which debuted the day after Britney gave birth to Sean Preston. And now, as she prepares her comeback single, there's Believe—perhaps a not-so-coded message to fans who want to see her succeed?
Considering Britney's bizarre behavior as of late, marketing Believe is going to be a challenge, to put it mildly. Page Six reports that Brit ditched the photo shoot for Believe's packaging. And although she's appearing on the cover of next month's Allure—perhaps the best place to promote her new fragrance—there's no interview because Britney flaked on her appointment four times.
So what do you think? Will Believe make millions of dollars like Curious and Fantasy did? Or are Brit's hijinks alienating her fans? Or does it all come down to how good this fragrance smells?