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Coming Soon: Burberry Gets Ready To Launch The Beat

I don't quite know all of the details yet, but from what I understand, Burberry is getting ready to launch its sixth fragrance called The Beat in March. The scent is said to be a woodsy, sparkling and tea-infused (how very English!) juice created by Dominique Ropion, Olivier Polge and Beatrice Piquet.


It contains notes of iris, bluebell, ceylon tea, bergamot, cardamom, pink pepper, mandarin, vetiver, white musk and cedarwood — and to give you an idea of the pretense under which it was born, the perfumers were given modern rock music for inspiration.

Perhaps that's why the Fratellis played at the December 3rd launch party in London! The face of the fragrance is Britain's most up-and-coming model, Agyness Deyn, and I love how her rocker look plays into the theme.

The Beat is an eau de parfum, and will be available in three sizes: 30 ml ($50), 50 ml ($62) and 75 ml ($80). Additional bath products such as a 40 ml elixir ($130), a body lotion ($39.50) and a shower gel ($35) will also be available. I'm looking forward to checking this out, because Burberry is definitely ramping up its cool quotient with this one.

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