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Coming Soon: Chloé by Chloé

You may have remembered the earlier perfume by Chloé called Chloé, but the company joined forces with Michel Almairac (the creator of Farenheit for Dior, Gucci Rush and Kiton) to create a new version of the discontinued fragrance. The redesigned bottle has similar lines to the hugely successful Heloise bag.

The floral scent has a rose base, with notes of peony, lychee, freesia, magnolia, and lily of the valley. Amber and cedar wood might temper those florals, but that's a lot of competing floral scents. An early review gives Chloé a big thumbs down, describing it as an "an uninteresting, clichéd floral that smells like a perfume masquerading as a fabric softener." Yikes.

You can smell for yourself in February, when Chloé ($110) lands in Saks Fifth Avenue. I'm interested in smelling this solely because I like the bags, shoes and clothes—so I'm hoping it's not as awful as it sounds. Are you excited about Chloé? (And Harry Potter fans, check out who's in the ads!)






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