Usually when we see Catherine Zeta-Jones in her Elizabeth Arden ad campaigns, she's looking glamorous and classic. Not so with this new promotional photo for the brand's Color Intrigue Effects Lipstick ($19.50). Catherine looks hypermodern, runway ready, and a little bit like Victoria Beckham (to me, anyway).

So aside from this out-of-the-ordinary photo, what's different about the lipstick? Break out your old chemistry notes: It contains three esters, which provide shine and emollient properties. It also contains vitamins A, C, E, and aloe, so it won't dry out your lips. The 18 shades are all shiny, but they have different effects: creams, shimmers, and pearls.

The shades are launching online first (right now there are a few available) and hit counters in May. FYI: Catherine's favorite color is Cranberry Cream, and when I post a followup review of the lipsticks, I'll let you know which one I like best, too.