Josh Hartnett is hot, hot, hot — and apparently I'm not the only one who thinks so. He's just finished shooting the ad campaign as the face of Armani's new fragrance, Emporio Armani Diamonds For Men. (If you recall, Beyonce Knowles was the face for the women's version of the fragrance, and it sold incredibly well.)

The sparkling, woody scent is blended with notes of citrus-bergamot accord, szechuan pepper, cocoa bean, cedar, gaiac wood vetiver, and ambroxan. The fragrance will be available in three eau de toilette sizes ($37.50–$62.50) online and at Saks, Bloomingdale's and Macy's this September. I can't wait to check it out — and my fingers are crossed for some Hottnett in-store appearances.