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Coming Soon: Maybelline Vibrating Mascara


Vibrating mascaras are all the buzz. And now, Maybelline's entering the growing segment of unique lash-enhancing products with the upcoming release of its newest product, Define-a-Lash Pulse Perfection ($15). The battery-powered mascara is the first of its kind in the drugstore category, and will officially debut in July. At 7,000 vibrations per minute, the movement of the brush is designed to mimic the zig-zag motion that a professional makeup artist might use.

Available in two washable shades (Very Black and Blackest Black) and one waterproof shade (Very Black), this mascara carries with it a battery life lasting for a minimum of 130 applications, or over four months. That's just in time to make it under the three-month expiration mark, eh? To see what I thought of the new product, just read more.

Much like our Sugar intern's take on Spinlash ($20 for two), I found Pulse Perfection somewhat awkward to use. You don't need an extremely skillful, steady hand to use the brush properly, but you do need to move quickly and lightly, as a slow, deliberate application provided too much product on the lashes and lids, creating clumpy results.

While my under-eye area remained flake-free with practically no smudging by the end of the day, the product created very long, spindly lashes with a slightly shiny finish, similar to the brand's newer Lash Stiletto Mascara. If you're going more for length than volume, and if you're intrigued by the novelty of it all, you might like this mascara. However, I'm sure you're perfectly capable of creating that zig-zag action sans batteries. What's your take?

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