Ann Taylor will be launching a November fragrance called Possibilities. An airy, floral scent, it has notes of Bulgarian rose, blue rose, water lily, peach musk and exotic woods. The bottle has a prismatic, "cut crystal" design, with pink juice inside.
The face of the new fragrance is model Petra Nemcova. The model was attracted to the deal because $2 of each Possibilities product sold from Thanksgiving until year's end will be donated to her Happy Hearts Fund, which aids children who have suffered from the 2004 tsunami. The ad, shot in the Hamptons, features Petra wearing Ann Taylor (of course) and wearing her hair in its natural brunette color.
Pardon the pun, but you have many possibilities with this range. It will be available in three sizes of eau de parfum ($42–$62), a EDP purse spray ($25), a body lotion ($20), and a gift set ($59).