Coming Soon: Prescriptives Here To Stay 24-Hour Longwear Mascara

August 3, 2007

Prescriptives is about to release a new treat called Here To Stay 24-Hour Longwear Mascara ($19.50). The mascara was formulated to last for up to 24 hours without smudging, clumping, fading or flaking!

In addition, the flexible comb/brush was designed with 360 degrees of tapered bristles for extra precise application so that it lifts, defines, curls, conditions and separates your lashes. This baby doesn't mess around! It's also customizable; you can wear it alone and it's waterproof, or you can layer it over another mascara and it's water-resistant.

One coat will give you a natural-looking lash, and two coats create a more dramatic, high-gloss effect. Starting in September you will be able to buy it in black and brown at Prescriptives counters nationwide and online.

10 Comments

diorbaby 5 years 39 weeks

I want it sooo bad! I can't wait until it comes out- How much do you think its going to cost?

mwmsjuly19 5 years 42 weeks

8 to 10 hours is good enough for me.

JaimeLeah526 5 years 42 weeks

The mascara itself sounds great but why would someone need a mascara to last 24 hours? It must be so hard to get off when the time comes especially if you only wear it for 12.