Prescriptives is about to release a new treat called Here To Stay 24-Hour Longwear Mascara ($19.50). The mascara was formulated to last for up to 24 hours without smudging, clumping, fading or flaking!

In addition, the flexible comb/brush was designed with 360 degrees of tapered bristles for extra precise application so that it lifts, defines, curls, conditions and separates your lashes. This baby doesn't mess around! It's also customizable; you can wear it alone and it's waterproof, or you can layer it over another mascara and it's water-resistant.

One coat will give you a natural-looking lash, and two coats create a more dramatic, high-gloss effect. Starting in September you will be able to buy it in black and brown at Prescriptives counters nationwide and online.