It Cosmetics Tightline Full Lash Length Primer Review

What We're Sweet On: Tightlining Without All the Extra Steps

If you haven't tried tightlining your eyes yet, get yourself in front of a mirror, stat. This technique, usually performed by applying a waterproof gel liner with a thin eye makeup brush on the roots of the lashes, gives the illusion of fuller, thicker lashes. It also makes the whites of your eyes whiter and your eye color pop. Lucky for us, It Cosmetics has simplified the process with its new Tightline Full Lash Line Black Mascara Primer ($29 for two). Since the applicator (which looks like a longer, skinnier mascara wand) is included within, there's no cleanup after each use.

This multitasking lash enhancer darkens, volumizes, and lengthens, and is also being touted by It as a primer and serum. Collagen, green tea, nettle extract, and jojoba are just some of the ingredients that work to nourish and protect. To use, place the wand horizontally at the base of your lashes, wiggling it in between each lash. Sweep the color up to the tips to prime and thicken the lashes. You can even press the wand along the upper lash lines to create an eyeliner-like effect. So clear the clutter this Summer: you may find that this one product, along with soft, shimmery shadow, is all you need to complete your warm-weather eye makeup routine.

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