Cover Girl Is Most Popular Makeup Brand

The Best-Loved Makeup Brand Might Surprise You

If you're a huge fan of LashBlast mascara, this shouldn't surprise you: In a poll of 5,000 women, Cover Girl came out on top, with 14 percent of women reporting it their favorite brand. The women polled said they preferred Cover Girl mainly because it was a good value, and they trust the name. Clinique came in a close second at 10 percent, followed, interestingly, by Mary Kay and Maybelline.

What was most interesting about the study, though, is that it found women who wear very little makeup are more brand loyal than beauty junkies. Basically, if you love makeup, instead of becoming addicted to one brand, you're more likely to find something you like in any line. But if you consider yourself a makeup "minimalist" or "everyday woman," you'll probably buy a disproportionate amount of your makeup from the same brand. What's your reaction to this study? Do you think it pretty accurately describes your buying habits and favorite brands, or is it way off base?

Latest