Cynthia Rowley for Avon

Coming Soon: Cynthia Rowley for Avon

imageTaking a cue from Proenza Schouler's lipstick for Lancome, Cynthia Rowley is about to launch a limited-edition line of cosmetics with Avon. Standouts include a blush stick ($8), nail enamel ($4), lip gloss ($4.50) and finishing powder ($10). The products aren't ready for purchase yet, but you can sign up for a reminder e-mail at Avon.com.

I know some of you think Avon is corny, but it seems as though the company is working to shed that perception. By bringing Reese Witherspoon on as a "brand ambassador" and working with Cynthia Rowley, it's bound to draw new customers. What do you think? Is this a budget-friendly hit, or a dorky miss?

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