David Lynch Gucci Commercial

Knowing that David Lynch was directing the commercial for Gucci by Gucci has had me excited for months. The artsy, kooky director is a pretty nontraditional guy, so I anticipated seeing what he'd do for a perfume. And here it is: A minute-long spot featuring music from Blondie, a little dancin', and a bit that reminds me of the last scenes of Raiders of the Lost Ark.

So, what do you think? Delightfully weird Lynchian stuff, or a seen-it-before take on fragrance? At first, I thought the ad was a mess, but now that I look at it again, I think Lynch is poking fun at fashion. I like to think of it as an homage to the dancing man on Twin Peaks.