David Lynch Gucci Commercial

Gucci by Gucci, by David Lynch

September 28, 2007

Knowing that David Lynch was directing the commercial for Gucci by Gucci has had me excited for months. The artsy, kooky director is a pretty nontraditional guy, so I anticipated seeing what he'd do for a perfume. And here it is: A minute-long spot featuring music from Blondie, a little dancin', and a bit that reminds me of the last scenes of Raiders of the Lost Ark.

So, what do you think? Delightfully weird Lynchian stuff, or a seen-it-before take on fragrance? At first, I thought the ad was a mess, but now that I look at it again, I think Lynch is poking fun at fashion. I like to think of it as an homage to the dancing man on Twin Peaks.

12 Comments

nat1 4 years 40 weeks

I liked it too... I think I looks quite Studio 54, with a hard partying night vibe.Love Blondie´s music @ the back! :)

nat1 4 years 40 weeks

I liked it too... I think I looks quite Studio 54, with a hard partying night vibe. Love Blondie´s music @ the back! :)

pøt 5 years 34 weeks

VERY Lynch :) I liked it.

pøt 5 years 34 weeks

VERY Lynch :)I liked it.

veronicaraye 5 years 34 weeks

I like the ad. Very upbeat/positive.

flutterpie 5 years 34 weeks

it made me dizzy

flutterpie 5 years 34 weeks

it made me dizzy

staceyleeroberts 5 years 34 weeks

I kind of like it. I think the music, setting and clothes are almost late 70's, Studio 54 looking.

nigerienne 5 years 34 weeks

It looks like a Versace ad oddly. http://whoseamerica.blogspot.com/

smarter fashion 5 years 34 weeks

It's so hot! I freaking love it! I can't get enough of it.

amybdk 5 years 34 weeks

Awww.... this makes me want to go home after work and watch twin peaks!

ModernGraceKelly 5 years 34 weeks

Hmm, well...I hope it smells better than the last Gucci by Gucci. I laughed at the end, the heavy accented voice was just too much. I also don't understand why they are swaying so much in the video.

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12 Comments

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