David Lynch Gucci Commercial

Gucci by Gucci, by David Lynch

Knowing that David Lynch was directing the commercial for Gucci by Gucci has had me excited for months. The artsy, kooky director is a pretty nontraditional guy, so I anticipated seeing what he'd do for a perfume. And here it is: A minute-long spot featuring music from Blondie, a little dancin', and a bit that reminds me of the last scenes of Raiders of the Lost Ark.

So, what do you think? Delightfully weird Lynchian stuff, or a seen-it-before take on fragrance? At first, I thought the ad was a mess, but now that I look at it again, I think Lynch is poking fun at fashion. I like to think of it as an homage to the dancing man on Twin Peaks.

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