"We like to twist the rules," Estée Lauder Creative Makeup Director Tom Pecheux said of the makeup look at Derek Lam. "Derek for the clothes, me for the makeup." He wasn't kidding: Instead of sporting traditional eye shadow, models wore orange lipstick on their lids. And instead of eyeliner, they had Double Wear lip pencil in Coral. "It's a graphic eye," Pecheux explained. "We're creating a strong architecture with the liner and a white triangle on the eyes." For a light finish, he applied Double Wear foundation with fingers, followed by a veil of loose powder to set. Cheeks got a gentle, sheer boost of warmth with bronzer and Sweet Nectar blush applied gently. Two yet-to-be-named lipsticks, launching in March, were used to finish the look — but here, they stayed on the lips.