Do Men Need More Cosmetic Products?

The JoongAng Daily is reporting today on rapidly expanding cosmetic sales to men in South Korea, and while the Land of the Morning Calm may be seeing rising numbers of men suddenly paranoid about their grooming, it's been a substantial trend in the US for years — remember the rise of metrosexuality? The cosmetics industry's stock and trade has long been the business of making women feel like they need a constant stream of new products, but now it seems they've gotten ahold of some male mindshare as well.

It's also pretty odd that companies feel the need to "gender" their skin care, packaging stuff like anti-aging cream aimed at 50-year-olds in "male" and "female" versions (often at suspiciously different price points, too). I can't say that I'd be sad if more men started paying attention to their grooming habits, but do you think that the deluge of anti-aging and skincare products for men is really necessary?

Source: Getty
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