Do Models Make You More Loyal to a Brand?

July 15, 2007

Supermodel Adriana Lima was spotted in Manhattan recently, where she was filming a new Maybelline commercial (oddly enough, with a zebra, too).

I keep going back to Maybelline's marvy mascaras because they're a great value, but subliminally, it could also be because of its lineup of models throughout the years: Christy Turlington, Sarah Michelle Gellar, Tomiko Fraser and Josie Maran.

What do you think? Does a company's choice of spokesmodel make you more loyal to the brand, or does it not matter?

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49 Comments

phree2b 5 years 19 weeks

The product has to work for me.

veronicaraye 5 years 21 weeks

I think its a marketing trick.

SeaFoamGreen215 5 years 44 weeks

I adore adriana!

SeaFoamGreen215 5 years 44 weeks

I adore adriana!

JaimeLeah526 5 years 44 weeks

no way. I have no brand loyalty whatsoever.

KrisSugar 5 years 44 weeks

the only think that i think would sway me is if a model i DIDN'T like was promoting it. for instance, i like Gisele. i think she is probably a decent person. but for some reason i just don't identify with her and her endorsements kind of turn me off.

jamiegirl 5 years 44 weeks

Certainly not, but it doesn't hurt.

Bellamy 5 years 44 weeks

I always try and remember that most of these girls would look great wearing a binbag as a dress without makeup, it not really the product that is doing anything for them.

Patrisha7 5 years 44 weeks

I like what my fav celeb's wearing, but of course not always. I like what I like even when someone crazy weras it ;)

partysugar 5 years 44 weeks

I always feel like models promote a certain brand because they are a spokesperson and no doubt get a TON of free makeup. I have this feeling that there is something in their contract that says they have to LOVE/USE the makeup they are promoting.

soberstripe 5 years 44 weeks

I love Jessica Simpson make-up! I always wear her lipgloss despite the fact I think she is over-rated and a bit trashy.

bigestivediscuit 5 years 44 weeks

No, I don't even think I've ever thought about that before!

steen 5 years 44 weeks

One of the magazines awhile back explained how make-up ads were made and, often, the main item being advertised is only one step in the big long process of recreating the ad. So, no, I don't go by what celebrity is endorsing it or how it looks on them. I listen to what people are talking about, give it a shot, and if it works, I keep it; if not, I go try something else.

Brandi13jrm 5 years 44 weeks

I don't buy or try products because a "star" is paid to advertise for them. Like many of you have already mentioned, I highly doubt that any of them use box hair color or drug store makeup. They look great because 1. they have good genes and 2. they get paid to advertise for the products WE use and then they take that money and go buy high end stuff so they can look flawless... and then get another advertisement deal with Maybelibe or Max Factor or whoever. It's a big lie if you ask me. I try products according to what my friends and family say about a product... or even what people on Bellasugar say... I find them to be more reliable sources.

CestLaVie 5 years 44 weeks

It may spark an intrest in me but ad campaigns don't always mean the celeb is even WEARING the actual product in the ad so I like to test things out myself. If it sucks it sucks. If it works it works.

Chiquita 82 5 years 44 weeks

I actually use what i like; but a celebrity may come to my attention and i can try that brand by curiosity.

rubiesymusica 5 years 44 weeks

a model- celeb or runway one makes me look twice t a product and once i read about it i then decide on whether it fits my needs and then buy it to try out. but being koyal is just how good it works for me. i am more pat to try soemthing new from word of mouth or high ratings on various mags/blogs makeup section.

TheMissus 5 years 44 weeks

I may be more likely to try a brand because a celebrity mentions they use it. But I won't be more loyal to it just because of that. And I won't try something just because a celebrity is the spokesperson. I am more likely to try it if the celebrity mentions in an editorial piece that they use the item.

c0rkie 5 years 44 weeks

def what regular users recommend

zc 5 years 44 weeks

no i choose things based on the productnot the model behind it, but the ads and the way the makeup lookstheir inflluences me somewhat

dizzlemcd 5 years 44 weeks

If I like something it doesn't matter who's promoting it unless I don't like that person. Then I think, 'man, if i buy they'll think i like this person, and continue the ads!' not that it probably makes a difference because it's just me. but seriously, it can make a difference to the negative. because of the dumb geico caveman ads i will never switch to geico. i'll keep my 15% thank you very much!

dizzlemcd 5 years 44 weeks

tiatia 5 years 44 weeks

I don't care if Tyra banks says she wears Estee Lauder, or Chanel No. 5. I am not going to wear just because she does. Some things aren't for some people. I like Paris Hilton perfume, not because her name is on it, because it ctually smells flirty and fun.

BelleRose 5 years 44 weeks

I never really pay attention to who the spokesmodels are, so no it has no influence on what I buy. But I am a sucker for any product that's been on a "best of" list, like InStyle's Best Beauty Buys & Allure's Best of Beauty.

BelleRose 5 years 44 weeks

Link Love

49 Comments

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