Do You Appreciate Ads Made by Fine Artists?

Do You Appreciate Art For Ads' Sake?

Fine art and advertising have always had an overdetermined relationship (hello, Andy Warhol), but lately I've been noticing an interesting strain of patronage: beauty brands that commission up-and-coming artists to create art that's also an ad. Right now, for example, Hugo Boss has a global design contest going that gives talented young artists their own Hugo-themed billboards. And last year, Chanel had an art exhibition with pieces related to the brand, like Sylvia Fleury's giant Chanel powder compact and purse. It's hard-going for young artists, and these brands obviously make things a little easier, though at the expense of the person's own work. What do you think? Is it OK for a beauty brand to give upstart artists some cash and exposure in exchange for a little creative advertising, or are they harming the credibility of young people who can't afford to refuse?

Source: Getty
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