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Do You Ever Buy Beauty Products Just Because They're Pink?

Do You Ever Buy Beauty Products Just Because They're Pink?

Everywhere I go, there seem to be "special" pink versions of almost every beauty product and styling tool — even before Breast Cancer Awareness month begins. Just looking around Walgreens yields multiple pink hairdryers, a pink straightener, a smorgasbord of pink skin care, body wash, and makeup, and even pink earplugs and a pink callus-scraping blade. Charming as pink products are, I resent some of the more brazenly pink-as-selling-point ones — cynical marketing ploys that essentialize the entirety of the female buying process are not the way to my wallet. We're all, men and women alike, bound to like colorful products better, but the thing is that I'm sure I would like something just as much, or more, were it a gorgeous turquoise or a juicy tangerine. How 'bout you? What do you think about seeing beauty through rose-colored products?

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