Talk with any beauty editor or dermatologist, and chances are, they'll recommend Cetaphil ($10.47). The gentle line of face cleansers and lotions is favored for its ability to dissolve dirt without overdrying skin. And yet, I never tried the cleanser until this year.
I'm glad I finally did, because I've found an affordable everyday cleanser. The great thing about Cetaphil is that it doesn't overpromise. It just does what, at a basic level, a cleanser is supposed to do: get rid of the dirt and excess oil. I'm not crazy about the scent, which is ever-so-vaguely reminiscent of a doctor's office; then again, the fragrance is pretty soft, so unless you're mentally taking notes (for, say, your Doing Drugstore review), it probably won't bother you. For people with sensitive skin, or anyone who's lucky enough to have low-maintenance skin, you really can't go wrong.
Sure, I love fancy cleansers because their packaging is sleeker, or they have wonderful scents—and truthfully, I'll probably continue to try those out from time to time. But I'll have a hard time finding something as good at this price, that's for sure.