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Doing Drugstore: Max Factor Vivid Impact Mascara


I've been on a bit of a mascara kick lately, and the latest one to enthrall me is Max Factor Vivid Impact Mascara ($10.12, but cheaper at drugstores). It's a double-ended mascara with two formulas. The first, a base coat, separates and defines eyelashes. After letting that dry, you follow up with a highlighting top coat, which adds a little color. I tried it in Blushing Blue, which uses a deep blue top coat and a shimmery pink top coat.

Like Cover Girl Lash Blast, Vivid Impact has a nontraditional wand. This one is rubbery, with tiny little spikes to deliver the mascara to lashes. To see how Vivid Impact looks on lashes, read more



So, behold the fluorescent lighting of the bathroom at Sugar HQ. Flattering, no? Here, you can see how vivid the impact was. (See what I did there?)

For comparison purposes, you can see my naked lashes. Then, I applied the base coat. It's a deep cobalt blue—not exactly navy, but not as violet-tinged as Benefit Badgal Blue. I liked it, actually, because it didn't scream "blue mascara!" in a gaudy way at all.

Next up was the top coat. The pink shade is really subtle, giving off off modest color and a bit of glimmer. If you use the wand horizontally to coat the lashes, the color shows up mostly on the tips (as shown in the photo). But if you tilt it and use just the tip to paint lashes, the color shows up throughout. The pink was a little much for my workday look that way, but it could definitely work for a party look.

Overall, I liked this mascara's ability to define lashes, and the highlighting aspect of it is festive and fun. Next time around, though, I'm going to try a different color combination.


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