Sometimes a beauty product comes along that is so innovative and pretty, you can't help but dream of owning two: one to use, the other to keep pristine. Such is the case with Estée Lauder's Pure Color Illuminating Powder Gelée ($40), an embossed and rippled powder that goes on with a smooth, nearly gel-like consistency. Used as a highlighter, the rose gold color looks great on fair skin, dark skin, and complexions in between. Applied wet with a brush, it makes eyes look simultaneously larger and more awake. And we've even had luck dabbing a bit on bare lips for a subtle shimmer. Unfortunately, though you might want backups of this compact, you'll be challenged to track down a single one. The limited-edition product is sold out online, so you'll have to charm your way into tracking one down in the real world (or fighting bidders on eBay, who've pushed the price up to more than $72). Conversely, hang tight until January, when a bronzer version will likely create a whole new frenzy.